Notabag Transforming Tote - Red

This smart transforming tote is the only shopping bag you'll ever need!

The cool red Notabag is a smart combination of a bag and a backpack. With a single pull on the straps, it transforms itself from a sleek eco-friendly bag to an easy-to-carry backpack.

Inside the bag is an attached pocket for your wallet, phone or keys. When the bag is not in use, it folds into the pocket. And don't worry if you get caught in a shower, Notabag is also waterproof. 

Notabag is made entirely without any additional features such as buttons, zips or Velcro.

Simple minimal design - maximum versatility.


Find out more

“The Notabag idea was born during a trip to the local farmers market. It was one of those situations that many can identify with: the grocery bag filled up very quickly and I still had to ride my bike home. 

Things got pretty tricky once I found myself in the middle of busy city traffic. I was trying to manoeuvre my bike while having a heavy shopping bag on my handlebar bumping against the front wheel. I couldn’t help but wish that I had my backpack with me, or that at least I could carry my shopping bag over the shoulders. At that moment, I started visualising how a simple bag could be transformed into a backpack.” 
– Adnan Alicusic, Founder & Creative Director

Dimensions and details

DimensionsW 45 x H 65 cm | Pouch size H 13 x W 15.5 cm
MaterialWater-resistant cotton and Ripstop Nylon mix
Care AdviceMachine washable
OriginDesigned in Germany
Do you know?Notabag is the winner of German Design Award 2016 for excellent product design and the winner of Hesse State Award for Universal Design.