Notabag Transforming Tote - Rose Raw

This smart transforming tote is the only shopping bag you'll ever need!

The Rose Raw Notabag is a smart combination of a bag and a backpack. With a single pull on the straps, it transforms itself into an easy-to-carry backpack.

In addition to all the Notabag super powers, the Raw Edition Notabag is as pure as it gets. Inspired by nature, the Raw edition Notabag is made in the cleanest form. Due to the natural oil coating of the cotton component, the Raw Notabag provides the necessary protection in case you get caught in the rain.

Inside the bag is an attached pocket for your wallet, phone or keys.


Find out more

“The Notabag idea was born during a trip to the local farmers market. It was one of those situations that many can identify with: the grocery bag filled up very quickly and I still had to ride my bike home. 

Things got pretty tricky once I found myself in the middle of busy city traffic. I was trying to manoeuvre my bike while having a heavy shopping bag on my handlebar bumping against the front wheel. I couldn’t help but wish that I had my backpack with me, or that at least I could carry my shopping bag over the shoulders. At that moment, I started visualising how a simple bag could be transformed into a backpack.” 
– Adnan Alicusic, Founder & Creative Director

Dimensions and details

DimensionsW 45 x H 65 cm | Pouch size H 13 x W 15.5 cm
MaterialCotton and Ripstop Nylon mix
Care AdviceMachine washable
OriginDesigned in Germany
Do you know?Notabag is the winner of German Design Award 2016 for excellent product design and the winner of Hesse State Award for Universal Design.