Shoe Shame Lose The Dirt Cleaning Gel

Shoe Shame (they are Swedish you know) are obsessed with keeping sneakers and shoes clean.

The Shoe Shame cleaning gel removes dirt effectively on all materials. Like suede or rubber or leather or canvas or… You get it. Just like that.


  • Pump for easy dosage
  • Gel consistency applies well on a brush
  • Balanced foam effect for good cleaning experience
  • Very good cleaning performance (incl. ketchup…)


Cleaning Guide:

  1. Apply gel and moisten a brush
  2. Scrub the surface (test on unexposed area)
  3. Wipe off
  4. Repeat if necessary
  5. Air-dry


Find out more

About Shoe Shame:

Paul Brunngård is Sweden's largest retailer in shoe care. The company’s mission is to get people to take better care of their shoes, so they created Shoe Shame.

Nothing (yes, nothing) saddens Shoe Shame quite like dirty, smelly sneakers. Their obsession goes way beyond design and looks. They’re experts in shoe care and all facets of shoes – construction, functionality, varieties of leather, synthetic materials, technical specs. They are Shoe Shame.

So, no more scruffy-looking sneakers!

Dimensions and details

TypeLose The Dirt Cleaning Gel
Size150 ml