Ekelund It's Me Moomin Kitchen Towel View larger

Ekelund It's Me Moomin Kitchen Towel

Oh, how we love Tove Jansson’s and the Moomins’ tolerant, vibrant and slightly anarchic world. 

Little My is brave and fearless. Mess and untidiness don’t bother her at all: in fact, life is much more exciting that way! 

Ekelund's charming It's Me towel is sure to delight any Moomin fan. The feisty little character is woven in Sweden using 100% organic cotton.

Ekelund towels are equally adept at drying the dishes or as hand towels in the kitchen or utility. A handy hanging loop allows this woven work of art to be on display, and what's more, the more you use it, the better it gets! 

- 35 x 50 cm


Find out more

For 16 generations and over 450 years, the Ekelund family have produced traditional Swedish textiles. Around 1850 they started to use the jacquard weaving method which uses patterns on punched cards to control the threads of the loom.

Today they have the most modern computerized jacquard looms that produce woven textiles in all the colours of the rainbow. All production still takes place in the small town of Horred Sweden, not far from the city of Gothenburg. Their beautiful textiles are adored the world over and the Ekelund family have been purveyors to the Royal Court of Sweden for over a century. 

Ekelund has made major steps towards its environmental goals, and today own one of the most environmentally friendly textile factories in the entire world.

Dimensions and details

DesignIt's Me
Dimensions35 x 50 cm
Composition100% organic cotton
Care AdviceMachine washable
Designer©Moomin Characters™
OriginCrafted and woven in Sweden