Shoe Shame Shoe Shield Protective Spray

Shoe Shame (they are Swedish you know) are obsessed with keeping sneakers and shoes clean.

Shoe Shame's Protective Shield spray keeps dirt and water out of all materials. And it is protective, of course.


  • Odourless
  • Composed for indoor use
  • Applicable on all materials
  • Very good protective performance (incl. ketchup…)


Cleaning Guide:

  1. Shake bottle and apply to a clean, dry surface (test on unexposed area).
  2. Coat until moist – wipe to cover the entire surface.
  3. For best result repeat step 1 and 2 after 30 minutes.
  4. Let dry for 24 hours.




Find out more

About Shoe Shame:

Paul Brunngård is Sweden's largest retailer in shoe care. The company’s mission is to get people to take better care of their shoes, so they created Shoe Shame.

Nothing (yes, nothing) saddens Shoe Shame quite like dirty, smelly sneakers. Their obsession goes way beyond design and looks. They’re experts in shoe care and all facets of shoes – construction, functionality, varieties of leather, synthetic materials, technical specs. They are Shoe Shame.

So, no more scruffy-looking sneakers!

Dimensions and details

TypeShoe Shield protective spray
Size200 ml
  • Water based
  • Silicon dioxide (commonly found in nature as quartz and in various living organisms)
  • Isopropanol (common as anti freezer solvent and used in wax)